Branding

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition… Read more

If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your company’s recruitment marketing initiatives. Whether that’s establishing an employer brand, replacing or… Read more

One question that I get asked way more often than I’d like is, “how do I become a recruiting thought leader?” Well, here’s a tip: if you need advice on… Read more

They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s work happens to be recruiting,… Read more

There are few companies able to generate more mainstream media coverage than Glassdoor, who has a long track record of using the massive amounts of proprietary data across their site… Read more

Uncertainty has driven a lot of curiosity when it comes to employer branding so the team over at Jibe surveyed practitioners to figure out their strategy.

Back in my corporate marketing days, we would plan for brand perception evolution in the same way. Every couple of years, we would examine market trends, consumer behaviour trends, the… Read more

Every marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make everyone want to share, swear or… Read more

When people talk about great meals, they traditionally call it a “dining experience” because it is just that – a real experience.  From the lights to the sound and, of course, the… Read more

Overhauling A Referral Program: A How-To You’ve probably heard the numbers. Referral programs drive employees that are more engaged and stay with your company longer. They have a significantly lower… Read more

Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who don’t know much about the job in the first… Read more

I’m bored, and it’s all recruiting’s fault. That’s right. I completely blame recruiting for my current state of ennui (or apathy, more like) – and I regret nothing about finally… Read more

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real… Read more

The Good, Bad And Ugly: Job Descriptions Poor job descriptions don’t have to be a necessary evil. Flooding you with unqualified resumes and wasting your time and budget. Done right,… Read more

Five Tactics to Perfect Your Employee Generated Content If you’re like most employers, there’s a good chance that you’re already investing in employer branding by now. In fact, a recent… Read more