Monster Hosts Thought Leadership Event on Recruiting Emerging Workforce through Social Media »

MAYNARD, Mass.–(BUSINESS WIRE)–Monster.com®, the worldwide leader in connecting people to job opportunities, this week held its first in a planned series of day-long summits to share best practices with employers and college recruiters on how to reach the next generation of job candidates through social media and networking platforms, such as Facebook.

The series kickoff event, “Educating and Engaging the Emerging Workforce,” took place in the Ken Olsen Auditorium at Monster’s headquarters in Maynard, MA. The event connected companies with the educational community to discuss and share the opportunities and challenges of recruiting through social media. College career counselors, recruiters and Monster job experts participated in panel discussions to help demystify the way Millennials interact online with employers, brands and each other. Panels covered topics such as “Engaging Talent Communities of Generation Next,” “Transforming Social Media Training to Real Work Outcomes” and “Creating and Engaging Emerging Talent Through Social Content and Conversation.”

A recent study by social media monitoring service Reppler reported that of 300 recruiters surveyed, 76 percent use Facebook to screen candidates during the hiring process. “Millennials have changed the way we interact online and they are changing the way HR professionals interact in the workforce,” says Tom Chevalier, director of product marketing for Monster. “Monster is excited to usher in these changes by hosting leading experts, companies and universities to help employers and recruiters be better prepared for this monumental shift, and to speak the right language to attract top talent within the emerging workforce.”

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More than 40 college career center representatives attended from top schools in the Boston/New England area including the Massachusetts Institute of Technology, Harvard University, Tufts University, Boston College, Boston University, Holy Cross, Worcester Polytechnic Institute, Providence College and Emerson College. Additionally, more than 25 top companies participated from industries including retail, food service, finance, technology and IT. Following the event, Monster plans to share the content and insights with job-seekers and visitors via their blogs and various social channels on Monster.com.

In 2011, Monster showed its dedication to diversified recruitment and advancing job search technology with the launch of BeKnown™, the professional networking app for Facebook, which provides the emerging workforce with the ability to share relevant education, skills and professional experience with the world.

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