BOSTON–(BUSINESS WIRE)–Jenzabar®, Inc., a leading provider of software, strategies and services for higher education, has announced today a corporate direction aimed at strengthening its strategic enrollment management solution through a new offering, Jenzabar Recruitment Manager™ (JRM).
The U.S. Center for Education Statistics recently reported that two-year and four-year higher education institutions had an all time enrollment high of 19.1 million in 2010 and projected a 9% increase in student enrollment between 2010 and 2018*. The new Jenzabar Recruitment Manager is a cloud-based customer relationship management system that will help institutions of higher education sift through an ever-growing pool of potential prospects to find and connect with a more qualified and targeted pool of candidates. With JRM, Admissions departments can focus on engaging with students and determining best-fit rather than on data files and duplicates.
“Admissions offices want to concentrate on recruiting the right students — not on moving data from one system to another and pumping out impersonal communications,” said Robert A. Maginn, Jr., Jenzabar Chairman and Chief Executive Officer. “Providing our clients with a cloud-based enrollment management solution, JRM, will help them simplify processes and effectively carry out engaging and personalized recruitment efforts, even through social networking and mobile devices.”
Among the strengths of JRM are built-in electronic communication tools, including the leading email broadcasting and online chat tools in higher education marketing. Jenzabar Recruitment Manager has an intuitive user interface with automated workflow for communicating and collaborating with prospective candidates. Other features include real-time reporting and dashboards, travel management, and social media tracking.
Jenzabar has partnered with a leading student-recruiting firm TargetX to power JRM, delivering heightened enrollment capabilities on the Force.com platform of Salesforce.com. The worldwide leader in on-demand customer relationship management and a pioneer in cloud computing, Salesforce.com was named the Most Innovative Company in the world by Forbes Magazine.
By Tim Spagnola
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