Releases Beta Version of SocialEars® Media Service »

CAPITOLA, Calif., Oct. 13, 2011 /PRNewswire/ —, a leading marketing software and services firm in the human resources and B2B marketplaces, has launched a beta version of its new SocialEars® service to a limited testing audience.

SocialEars is a groundbreaking algorithm that captures real-time online content and analyzes the tweets, blogs and online articles by thousands of HR journalists, media outlets, analysts and thought leaders to show which topics are trending and who is driving the conversations. The software combines “social” data analytics, cloud computing and HRmarketer’s industry knowledge to help customers stay current with emerging trends and target their PR and marketing campaigns to the right influencers.

“We are swimming in data from so many sources that it can be a struggle to keep up with information demands,” says Mark Willaman, CEO and founder of “The technology behind SocialEars, combined with HRmarketer’s decade-long HR industry knowledge, provides a powerful tool to quickly identify hot industry topics, implement laser focused media relations and drive meaningful conversations with influencers.”

By segmenting the HR and B2B community per subject and by tracking coverage trends, users can follow what’s trending and identify the people who are driving industry conversations – a list that changes daily —

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