Jess Perkins
Jess helps ambitious SaaS companies with growth hacking initiatives to help rapidly scale their inbound leads and customer base. She specializes in content marketing, SEO and paid advertising.
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Content authored by Jess Perkins
The Ins and Outs of Working with Independent Contractors
Many businesses rely on independent contractors to plug gaps in their workforce, and building good working relationships with freelancers allows organizations of all sizes to be more flexible and agile…. Read more
Understanding the Cost of Hiring a New Employee
Behind every successful business is a talented team, but employers often hesitate to hire new employees because of the cost. However, this cost goes beyond paying workers a salary. Businesses… Read more
How to Leverage LinkedIn for Lead Generation and Recruitment
Leveraging LinkedIn for lead generation is ideal, especially for B2B startups. Not only does the platform provide many opportunities to network, but it also promotes content that’s geared toward professionals…. Read more
Recruitment Marketing to Attract Better-Qualified Talent
When most businesses talk about “lead generation,” they’re referring to client acquisition, but you don’t have to save this strategy for your customers. Recruitment marketing, like client acquisition, requires brand… Read more
7 Tips for Recruiting Remote Employees
Whether you’re recruiting remote employees or trying to onboard and train an international worker or a remote employee in your own backyard, you’ll face a few recruitment challenges. However, these… Read more
7 Common Mistakes When Recruiting Real Estate Agents (and What You Should Do Instead)
Recruiting a group of talented and experienced real estate agents is easier said than done. HR may have an easy time finding talent, but quality of hire may be lacking… Read more
Types of Employment Background Checks for Talent Acquisition
After interviewing an applicant, you may be tempted to conduct a background check on your candidate. But should you just settle for a social media lookup, or should you go through… Read more
Playing the Long-Term Game of Measuring and Assessing Quality of Hires
Recruiters do what they can to get the best talent on board. HR departments and employers alike will often spare no effort to ensure their hiring strategy is structured and… Read more
Recruiting Intelligence: Using AI Recruitment Tools to Assess Human Talent and Capacity
Artificial intelligence (AI) recruitment tools are becoming the cornerstone of recruitment agencies and businesses that don’t have enough staff to support a manual hiring process. But that’s not all. AI… Read more
