What’s In a Job Title? »

In the early days, Employco played fast and loose with job titles. Ten years ago, the founders of the company, an HR consulting firm and insurance provider, decided that heavyweight titles would lend credibility to their new venture and help land customers. A company isn’t a company without a CIO, they figured. And with cash tight, doling out a few lofty titles served as a low-cost way to attract smart employees–and keep them around.

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