CHICAGO, Oct. 11, 2011 /PRNewswire/ — TransTech IT Staffing, a nationwide provider of contract, contract-to-hire, and direct hire services of IT professionals, announced today that it has just completed a major rebranding of its corporate identity. The initiative includes the creation of a new logo, new tagline, new positioning statement, and new domain name (www.TransTechIT.com).
Developed by the Chicago-based brand strategy and design duo, Get Stirred Up, the new branding highlights the consistent feedback gleaned from interviews with many of TransTech’s key clients. That process revealed that the firm consistently goes the extra mile to build and nurture close relationships with its clients, the professionals it places, and the professional associations in the communities where it does business. A category audit revealed that this “high-touch” approach is a highly distinguishable trait in what is considered to be an otherwise transactional business. The firm’s senior management pointed to this consistent feedback as the likely reason for its steady growth and repeat business over the past 21 years.
By Tim Spagnola
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