The Cold Call Is Dead: Implications For Recruitment & The Job Search »
I was cold called yesterday. It was, it must be said, a brilliant effort from a charity fundraiser from World Wide Fund For Nature – polite, well researched and perfect in pitch & tone. It was almost a shame when I delivered the inevitable to-the-point rebuttal that she was not getting what she wanted out of the call.
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By Tim Spagnola
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