A common question raised these days by senior HR leaders and business journalists pertains to the reality of social media empowered recruiting. By asking if it is “real,” I presume they want to know if it is a fad or something that will dominate recruiting in five years. My answer is simple: using social media to support recruiting is not only not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone.
By Tim Spagnola
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