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Sourcing for candidates can be simple or it can be frustrating. Putting aside the intricacies of deep web searching this  series will be dedicated to listing and explaining some best practices around leveraging people search tools to find  and attract great talent.  First, let me start by saying that there are obviously thousands of applications that are available to mine HC (human capital data).

Choosing the proper application can only be done by you using what you feel comfortable with.

The tools that I’ll be sharing will not require you to be a super duper sourcing hero. I hope you enjoy. Please share your best tools and practices if you like the tools.

Tool #1: Zoominfo

(Paid – but you can use it free via site searching to an extent) – Sure, it’s the standard and most everyone knows about the tool, but there is a reason for that. It’s good.  In essence it’s deep aggregate of HC data that allows you to effectively source data and competitive intel form target companies including sales info, but more important prospect information of potential talent for your organization.

I’ve been using Zoominfo for a couple of years now to uncover talent that I could probably find otherwise, but possibly not as quick without spending valuable time searching.

Why I like Zoominfo:

1. The key is the relevance to the results set provided. The info is concise and package extremly well.

2. You are provided with the sources from which the intel was gathered from for your review. This is obviously a great soruce to have for further research and tracking

3. SImilar to Hoovers and Yahoo finace among others, your given suggestions and information around key intel such as finances, competitors and stake holders.

4. Leveraging the free version, you really do get a significant amount of free data that you can than cross reference.

Here’s an example:

1. Try a very basic Site search via Google to target specific titles / companies etc. You can also go directly to Zoominfo and play with their search features. I tend to have better results through Google. Also try yahoo and bing etc. to be sure you are maximizing all results sets.


2. See the set of results showing “software engineers” from Microsoft


3. Full profile and breakdown of sources of information on potential candidates


Now certainly you can get deeper with the results set as you hone in on your search. As you play with the tool be sure to try the search capabilities internal to the application as well.

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By Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.