The gig or sharing economy has grown rapidly, driven by platforms connecting gig workers with short-term jobs. Recruiters need help finding gig workers or freelancers due to the decentralized nature of the project-based economy. Innovative recruitment tactics can effectively attract and engage gig talent.

Leveraging Online Platforms

There are approximately 163 million registered profiles on online freelance work platforms worldwide. Using these online platforms is a key strategy for recruitment. Accessing a diverse talent pool tailored to specific business needs is smart.

Platforms like Upwork, Fiverr and TaskRabbit connect businesses with workers globally or locally, offering flexibility and specialized skills.

Upwork is a versatile platform connecting freelancers with various skills to clients worldwide. Fiverr specializes in creative and digital services, allowing project-based workers to showcase their talents through gigs. TaskRabbit focuses on local, short-term tasks, linking users with skilled individuals for practical jobs like home repairs or deliveries.

Benefits of Using Online Platforms

These platforms provide diverse opportunities for workers across different domains:

  • Global reach: Platforms like Upwork and Fiverr connect businesses with freelancers worldwide, offering access to a diverse talent pool.
  • Specialized skills: Fiverr allows businesses to tap into niche and creative skills, ensuring they find experts for specific projects.
  • Local assistance: TaskRabbit facilitates local connections, enabling businesses to find workers for short-term tasks or hands-on projects.
  • Flexibility: All platforms provide flexibility for both businesses and workers, allowing for on-demand collaboration without long-term commitments.
  • Cost efficiency: Assessing gig workers through these platforms often proves cost-effective as businesses can find talent tailored to their needs without overhead expenses.
  • Efficient matching: Advanced algorithms and search functionalities on these platforms streamline the process, making it easier for businesses to find the right freelancers quickly.

Optimizing Job Postings on Online Gig Platforms

More people work remotely than ever before and many are relocating or traveling. Aspiring to be away from their home state for at least 183 days has resulted in a growing trend towards freelancing.

That’s why making job postings stand out is essential. Clearly stating project details, deliverables and payment terms is paramount. It sets expectations, minimizes misunderstandings and attracts project-based workers who appreciate transparency. Clear postings ensure a smoother collaboration and help align goals and terms from the outset.

Use an engaging and inclusive tone to make the job description more approachable and appealing. Craft clear and concise job titles and descriptions to avoid confusion and attract relevant workers.

Emphasize flexible work arrangements and project-based opportunities, addressing the preferences of workers who value autonomy. Clearly outline the project’s impact and how it contributes to larger goals, making the job more appealing.

State the compensation structure, including rates or budget ranges. If you have opportunities for skill development, list the skills required. Companies that offer ongoing training are most likely to retain 76% of their employees who value continuous learning and growth.

Ratings and Reviews

Recruiters can use ratings and reviews on platforms like Upwork or Fiverr to assess how well freelancers perform. Positive ratings show reliability and good work. Reading reviews helps recruiters understand a worker’s strengths and weaknesses, making informed decisions for successful collaborations.

On the other hand, creating an appealing and reputable brand presence on online platforms has many benefits, from building trust to attracting top talent and fostering long-term success. Most employees and job seekers—around 86% check business reviews and ratings before applying for a job. Positive reviews attract high-quality gig workers.

They serve as testimonials, showcasing reliability, skills and professionalism. Potential job seekers often prioritize projects with positive feedback.

Building Talent Communities 

Talent communities are virtual spaces where employees connect and support each other. They are essential for networking, sharing knowledge, finding job opportunities and creating a sense of community in the sharing economy.

Here are some simple strategies that can help you build and maintain lively talent communities, attracting project-based workers:

  • Virtual events and workshops: Host online events, webinars and seminars to keep the talents engaged and help them learn and connect with others.
  • Use social media: Connect with and showcase gig workers on social media platforms by creating dedicated groups or pages for sharing experiences and insights.
  • Encourage referrals: Ask community members to refer others and share positive experiences, building trust and attracting more gig workers.
  • Recognition: Recognize and celebrate the achievements of community members to create a positive environment.
  • Collaborative projects: Encourage collaborative projects within the community to showcase skills, gain exposure and discover new opportunities.

Utilizing Data-Driven Approaches 

Using data-driven methods in recruitment is key for smart and efficient hiring. Data helps find gig workers with the right skills quickly. Data enables quick and informed recruitment decisions, saving time and resources.

Using data ensures communication and offers match project-based workers’ preferences. Regularly analyzing recruitment data helps update and improve strategies as the economy evolves.

Use of Analytics and AI

Onboarding is often lengthy, taking about a month for HR professionals. It takes about three to six weeks for HR professionals to recruit new candidates.

Predictive analytics identifies patterns to connect with people who are a good fit. Chatbots powered by AI streamline screening by efficiently engaging with the workers. Data analysis helps understand the worker’s preferences, allowing tailored recruitment strategies.

Sourcing Gig Economy Talent

Using innovative recruitment tactics is essential. Adapting these tactics ensures ongoing success in connecting with the diverse talent in the sharing economy.

Devin Partida

Devin Partida is a business technology and talent recruitment writer. She is also the Editor-in-Chief of