#HRTechConf Match.com’s Creative Social Recruiting Strategy to Source and Hire Top Talent

Lisa Nelson, VP, HR, Match.com

“Match.com is one of only four companies created in 1995 — along with Amazon, eBay and Craigslist — that still leads its industry. Since Lisa Nelson assumed the lead of HR six years ago, Match has doubled in size with users in every country.

Internal innovation, major acquisitions and the launch of the Tinder app have resulted in massive growth. But attracting talent remains an ongoing challenge. Lisa will share lessons learned from social recruiting and best practices from the front lines — including why you need to use new tools like Github and Quora in addition to LinkedIn; what paid social media options are most successful; and how to make your company’s culture shine through your website, throughout the interview and during onboarding. You’ll learn how to build a comprehensive social recruiting strategy to attract and win top talent.” – (From the HR Tech Conference Agenda page See more at: http://www.hrtechconference.com/sessions.html#sthash.G2bLnCzO.dpuf)

Match.Com not only understands how to recruit. They also focus on where to recruit to get the top talent. Match.com is headquartered in Dallas, Texas and their office tis absolutely gorgeous. “We try to honor all things love in our lobby,” said vp of human resources Lisa Nelson.

“You’ll hear some of our favorite love ballads when you walk in the doors. We show classic black-and-white movies like Casablanca and Holiday on the screens—as well as our latest TV campaigns—and have some of our favorite love-related reading material to check out while you are waiting.”

I did some research on Glassdoor. Lord know that no company is perfect but the numbers reflect a pretty positive work environment overall.

So, I guess she knows what she is talking about. The only thing I found odd is, she is speaking at the #HRTechConf right?!?! It’s not like she revealed the best tools or technology making this a great place to work. The social media piece found in the recruit-o-sphere is the same ‘ol social recruiting techniques that we hear over and over again. She also did not share any new revolutionary tips. With a company with a online social driven company like Match.com, I really thought I there would be some cool stuff revealed.

By Jackye Clayton

Jackye is an acclaimed thought leader and inspirational speaker on recruiting and DEIB topics. She brings years of experience recruiting across a variety of industries including tech, HR, legal, and finance. In her role as VP of Talent Acquisition and DEIB, she leads all related work at Textio, provides critical expertise to customers, and serves as a leading voice in the products Textio creates for the broader ecosystem. Jackye has been named one of the 9 Powerful Women in Business You Should Know by SDHR Consulting, one of the 15 Women in HR Tech to Follow by VidCruiter, and is on the Top 100 list of Human Resources Influencers by Human Resource Executive Magazine.