How Bad Do You Want to Be Good as a Recruiter? »
The local radio station airs a commercial for a weight loss program whose slogan is, “How bad do you want to look good?” Since I’m not particularly concerned about weight loss, I have no idea whether or not this product can produce the results that are advertised. However, their slogan does present an interesting question about personal motivation; a question that I have asked recruiters, consultants, managers, and staff throughout our industry: “How bad do you want to be good?”
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By Tim Spagnola
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