Searching online can be a bit scary for recruiters if they are not accustomed to queries and weird languages that only the depths of the internet can understand.  Enter the term “Efficiency”. google_search_tricks1

It’s not mandatory that you become a wizard of Boolean to master online search. You do however need to get organized and work efficiently.  Here’s the first in a series on how to get efficient with Google. Each post will contain 7 keys to staying efficient with Google Search and maybe include a video or two. Enjoy.

  1. Get familiar with Google advanced search. You’ll be able to break out your Boolean searches, target date ranges, time frames and control the results set that are return based on time and numbers.
  2. A lot of recruiters ask me frequently what the + will do in a Google query. The answer is that it will be sure to tell your search to include stop words. Google Stop words are those common words that you use in everyday language. There is however a place and time to include them in your search.  A common list can be found here.
  3. Google has the ability to recognize filetypes in your search. This limits your search so use it wisely. Most recruiters focus on the better known filetypes like doc, xls and pdf. Google will recognize 13 filetypes including all of the Microsoft office extensions as well as, Lotus, PostScript, Shockwave Flash and plain text files.
  4. Similar to the use of intitle: and inurl: you can also search blogs directly from Google Blog Search with inblogtitle:<keyword>
  5. Search within your returned results to drill deep into a set of targeted results. Scroll down to the bottom of your results page and you will see “search within your results” (see video below)
  6. If you are specifically targeting individuals and you want to ensure a face photo, you can tell your Google Image Search that you only want to see results that host images of people. Simply add this: &imgtype=face to the end of your returned result in the URL bar.
  7. Google has a trending search as well. Try searching with Google Trends to uncover the hottest search trends, insights and regional based searches.

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By Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.