Very few recruiters use Google Adwords and most of those that do, do so badly. A typical corporate recruiter Adwords campaign will be managed by their Ad Agency who in turn don’t really know how to maximise Adwords or in fact, make money in providing it as a service. So apart from getting a specialist to manage Adwords campaigns for you (something Hire Strategies do!) you have to learn how to do it yourself which tends to mean you won’t bother.
Read Google Adwords versus Job Boards now »
By Tim Spagnola
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