Hot off the presses and released just this morning, Wordstream Free Keyword Niche Finder might prove to be one of the best free tools on the market. The theory behind the tool is pretty basic but the results it returns can provide some serious return, saving you hours of research.
Entering the set of keywords you want to research and running them through the process, which is a simple click of the button you will be returned a list of keyword grouping. Each bucket of keywords is assigned a heading. As you click these heading you are shown all of the keywords, phrases and grouping relating to that particular group ordered by frequency. This includes synonyms and common variations as well.
You can see from the screen shot below how the tool is taking the search for a software architect and clustering the results on the left while displaying the detailed keywords/phrases on the right. the results I’ve been getting have been solid. Since the tool however was not built specifically for recruiter I will mention that the more intircate the search based on Job Titles or family you may see results that look odd to you. That’s ok though. Given that the the designed for SEO and PPC campaign development you will have to think like a marketer would in developing his/her online marketing campaign.
What’s going on inside the tool is that it is basically doing the work of a typical keyword suggestion tool. The key differentiator here is that the tool is actually taking the process one step further clustering similar keyword groups together for you. Now in reality this tool was built to enhance the search marketing success for PPC and SEO campaigns, but through searching the relevant keyword families for you requisitions you’ll have the opportunity to continuously build a living list of organized and clustered keyword families directly related to your searches.
You now have the ability to email yourself the entire list. This is important because other keyword tools such as Google and Wordtracker only allow you to download the first 50 or so. Wordstream is free and according to Larry Kim will remain free service to potential one day clients. I’ve used this tool behind the scenes and have had some very nice results. I’d recommend taking a look at it to see if it will work for you as well.
Conveniently, (seen above) you can enter your email to have the groupings mailed to you as a CSV file. Another bonus: Both tools are fast—faster even than some basic keyword tools and certainly way faster than grouping keywords by hand.
By Noel Cocca
CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.
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