Craig Fisher and Lars Schmidt introduce their new social business consultancy and training firm. The hosts of the Cool Tools Show will be helping sales and recruiting teams to better use cool tools, social media, and digital branding to be more efficient and effective. More information at

By Katrina Kibben

RecruitingDaily contributing writer and editor.  I am a storyteller. A tactical problem solver. A curious mind. A data nerd. With that unique filter, I work to craft messages that strategically improve the perceptions and experiences of our clients, the people they employ and the candidates they wish to attract. I methodically review and collect research and insights to offer solution-based recommendations that meet the one-off, and not so one-off, recruiting and employer branding problems of today's global employers.