(PRWEB) November 02, 2011 The Recruiting Conference #104 – athenahealth Inc. (NASDAQ: ATHN), a leading provider of cloud-based practice management services to medical groups, and HireClix, athenahealth’s recruitment marketing agency, were honored last night with an onrec Award for Best College Recruiting Program at The Recruiting Conference in Chicago, Ill. The “athenahealth Campus Recruiting Food Truck Event” was recognized as the best campus recruiting effort from all entries based on its effectiveness to communicate with upcoming graduates and motivate them to engage with the company.
“We are so proud to be recognized by the onrec Awards for the athenahealth campus food truck event,” said Jeremy Trelstad, director of recruiting, athenahealth. “This program achieved two of the hardest and most coveted goals of recruitment marketing – precision targeting and a creative call to action. We are grateful to our recruitment marketing partner HireClix for sprouting this unique idea, and executing it flawlessly on our behalf.”
As a cloud-based services business, athenahealth is consistently looking to recruit talented, highly-skilled software developers that will make great “athenistas”. Due to the overall demand for software developers and the competitive hiring environment in the greater Boston area, in 2011 athenahealth was seeking new, creative ways to attract candidates to apply to their software developer positions. athenahealth turned to their recruitment marketing partner, HireClix, to deliver a break-through idea that was targeted and efficient.
Knowing the campus of Massachusetts Institute of Technology (MIT) is a hotbed of talented software programmers, HireClix suggested that athenahealth sponsor a mobile food truck and give away free organic meals during the breaks between MIT final exams. More than 300 students attended the event in May of 2011. athenahealth recruiters and software developers were there to talk to students about the corporate culture at athenahealth and encourage them to apply for open positions.
HireClix used social media channels to drive students to the event, including Facebook ads specifically targeting students studying math and engineering at MIT. The Facebook advertising campaign delivered 7,000 branded media impressions to students. athenahealth signage and collateral at the event reinforced the company’s employment brand and articulated the benefits of being an “athenista”.
By Tim Spagnola
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