In your quest for better search engine optimization, you will undoubtedly encounter the problem of keywords. As a recruiter looking to implement an on online attraction strategy, keywords are vital for your success, but finding the right keywords and the best related keywords can be difficult.
There are literally hundreds of techniques to find your keyword niche and probably even more tools to help you find them. Plenty of recruiters in our space will spend countless hours searching through analytics, talking big data and SERPS, but very view actually know what they are doing.
Here are 4 key questions to ask yourself as you start your hunt to find your keyword list:
Do you understand long term skills required for the position that you are marketing?
This sounds simple but how many job descriptions read like a children’s book? In reality the job description may be inferior to the children’s book, as the book will have a beginning, a middle and an end. Do not be the poster throwing darts at a board full of balloons. Understand the target skills and end game for your posting.
How many ways will a potential jobseeker search for my open job?
Crack a smile, because you’ve been duped. We are not referring in the literal sense of “how” the jobseeker will search (i.e. mobile, desktop). We are talking about the path a jobseeker may find your posting such as keywords and variations of those keywords. In order to be successful with your online keyword capture, you have to understand how an expert in the skill set you are searching will research that skill, in the form of a question online.
Do I have a firm grasp on competition and industry targets?
This is important. Most of the stories we hear about are recruiters mention long tail and short tail keywords. “I know that this lead found my blog using this keyword” This is great information if you want to be found with your competitor and be in competition with the same leads that are responding to both jobs. Why not separate yourself and attract a different set of leads? Get deeper into your competitions online presence. Track their ads, track their retargeting efforts, track social footprint and make informed decisions on where you need to spend your money.
Does the content on you page represent the performed search?
When someone clicks on your link to view your job description will they land on a page the is relevant to the search result they just clicked? If they clicked a link to view a job description of a nurse, are you redirecting them to a page dedicated to nursing opportunities?
You need to make sure that your on page call to action is singular and clear. Do not share multiple openings, locations and company information. Jobseekers will Google that information. The sole purpose of this page is to capture their interest in learning more about a career opportunity.
The details can be shared later.
Performing Keyword research is not an easy task. It’s tedious too most and simply boring to the rest. The more effective keyword research you complete, the more likely you’ll achieve your attraction goals for the immediate needs but most certainly for future needs as your traffic driving engine becomes a machine.
That said, there are several options that you should consider over others on the market.
Here are 6 top keyword search tools that we recommend:
Google Keyword Planner
Google offers a free keyword tool that can be used by anyone. In addition, it can be combined with other Google tools for better accuracy and results. However, Google might not be the very best option out there, as it is somewhat limited in its scope and accuracy. That said, it is hard to beat the price of this useful tool. Google also offers a new search-based keyword tool that offers better accuracy based on actual Google searches by consumers.
Here is an overview from Google’s site:
A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.
- Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you’re advertising. You can also enter or upload a list of keywords. And you can multiply two or more lists of keywords to create a new list that combines your keywords.
- Get historical statistics, like the number of times people have searched for a keyword or how competitive that keyword is.
- You can also get traffic estimates, like how many clicks and impressions your keywords might get for given bid and budget amounts.
Bing Keyword Research Tool:
Don’t sleep on Bing. Bing has come a long way form it’s annoying graphics and cute clicking tools on it’s pages. In order to use the Bing Keyword search tool you’ll need to log into your webmaster account with Bing.
We like this tool because t’s free and provides you with a full 6 months of historical data for your serch queries.
- All Data is from Organic Search: All query volumes and keyword suggestions are based on organic search, not on paid search or search advertising data, giving you the most natural ideas and accurate numbers.
- Up to 6 months of Data: The Keyword Research tool shows stats and suggestions based on up to 6 months of historical data. No averages.
- Keyword Ideas by Language and Country/Region: The Keyword Research tool can generate keyword suggestions in wide range of languages and countries/regions, allowing you to fine-tune your keyword ideas for the markets you serve.
- Research History: Simplify your keyword research with a history of up to 25 keywords for quick access to prior topics you researched.
Keyword Discovery is not free but they do offer a free trial. We personally find this tool to be of value because of it’s deep segmentation ability. Keyword Discovery collects search term data from over 200 search engines world wide. As a result we have the largest keyword database that contains nearly 38 billion searches.
Note that there database although it scrapes data daily from the 200+ search engines the tools works with is only updated on a monthly basis. This is ok and should not be a deal breaker.
Keyword Discovery allows you to gather information from:
- Keyword Research
- Industry Keywords
- Spelling Mistake Research
- Seasonal Search Trends
- Related Keywords
- KEI Analysis
- Keyword Density Analysis
While Wordtracker is not free, the company does offer a free trial of the program. In addition, this offering has been around for a relatively long time, proving that it has the staying power to remain competitive in a very cutthroat market. Wordtracker might just be the best option out there, as it offers better accuracy, the ability to save keywords and the ability to manage all of your various projects effectively from one single program.
In addition, Wordtracker gives you the ability to compare your keywords to those of your competitors, find related keywords and even plan your SEO campaigns through the program.
While those are the three top options if you are seeking a keyword suggestion tool, there are numerous others out there. However, you should ensure that you compare the capabilities of all products to one another and never rely on self-aggrandizing hype from the keyword tool developer, itself. Real comparisons and the use of real customer feedback is necessary to determine the best keyword research tools.
Finding the needed keyword research tools is still an essential element to your success. While the list above will give you an excellent starting place, you will still need to determine which one is right for your particular needs.
Keyword Eye is a pretty great tool that will help you with your keyword and competitor research. We found KeywordEye to be a great option because it’s a simple to use but robust platform allowing you to hold brainstorming sessions prior to launching a PPC or an SEO campaign.
3 great things about KeywordEye:
- One of the key attributes that stick out is that you are able to research what questions people are asking in your target sector.
- Analyze on-site keyword trends within the content of top ranking pages
- You are provided top content generated on, by or for your target as well as top influencers sharing this content.
No, this is not your taxi cab recruiting tool. Ubersuggest is one of the most popular research tools available today. This is because the return is instant and yourkeywords are returned with supporting data from Google suggest as well as others.
With this free keyword tool you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.
Have you read: 5 Top Chrome Extensions For Recruiters and Sourcers
By Ryan Leary
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.
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