The U.S. Army is becoming more open and honest with potential soldiers. So says Bruce Jasurda, chief marketing officer of accessions command for the U.S. Army. Forbes talked with Bruce, in town for Weber Shandwick’s October 5 Voiceboxx executive roundtable panel in New York, about the challenges involved in marketing the military and the role of popular media in romanticizing the job.
By Tim Spagnola
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