Do you recruit game designers? If so this will prove to be helpful. If not, just relate it to something relevant to what you are searching. Video is big today, but the challenge like everything becomes how do you leverage video in your identification process as a sourcer?

I’m not talking about placing video in your blog. I’m talking ripping apart the back end of video games online and at home to gather real leads. It’s very simple. If you are not doing this already, it will become apparent how simple it is to master. If you are doing this with success, share your thoughts.

I’ll use two great examples.

First, let’s say that you are looking to identify developers, designers and testers for your client. All of these people have to already have hands on experience in some form of gaming. How do find these people? There are many ways to do this, but if you haven’t already, than give this a try. See the video below. In less than 90 seconds I get 30 leads to start my name gen process.

See it here:

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Links to more examples:

http://bit.ly/dfihAR
http://bit.ly/9isEKS

In the second example let’s work with an entry level role for designers. Say you need to recruit entry level designers, testers and coders. You’re a bit lost since most people already have that experience. You snoop around online but find nothing to relevant other than gaming forums and boards. Just as there are engineering and business schools there are design schools, and if you haven’t already guessed it, yes they are in your main stream large state schools. Gaming is a massive industry and when sourcing you don’t need to focus on the smaller art and design schools any longer.

Take a look at this video from Wilmington University. In the commercial like video for recruitment into the universities design program, we learn a lot. We learn what majors are offered and what types of individuals they are looking to recruit into their university.

Next step: Pick up the phone and call them. Network with them. They will need a job within a few years.

Check it out.

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By Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.