If you didn’t see it, Old Spice ran a great marketing campaign last week. Through social media platforms, they asked fans to send in questions for the Old Spice guy (who appears in their commercials) and within 24 hours created over 100 video responses to the best questions they received. This is the best example I’ve seen to date of a brand engaging with their customers and fans in a personalized way.
By Tim Spagnola
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