Recruiting software provider Paradox will acquire Traitify, a mobile-first assessment platform. Terms weren’t disclosed.
“Our goal has always been to build a software company that solves real problems for our clients,” said Paradox CEO Aaron Matos. Traitify, he said, “share[s] our passion for recruiting and our philosophy that software should make things simpler, faster and easier, not add more work.”
Traitify was built to be visual and mobile-first, which helps increase its assessment completion rates to more than 96%, the companies said. On average, candidates can finish Traitify’s visual-based assessment in less than two minutes, generating insight on their personality and helping employers better predict a candidate’s suitability for the role.
Traitify is already integrated with Paradox. The companies serve joint clients including ResultsCX and McDonald’s, and work alongside HCM platforms like Workday and iCIMS. The company’s growth took off in 2017 when Traitify launched mobile-first assessment based on the Big Five framework, a model of personality backed by scientific research by I/O psychologists.
‘Tremendous Success Together’
“We’ve already seen tremendous success together, and this acquisition positions us to build the best experiences for candidates and talent acquisition teams across the globe,” said Dan Sines, Traitify’s CEO.
In February, Paradox launched video products meant to streamline virtual recruiting and create more engaging multimedia experiences. The features extend across the company’s products, allowing customers to apply them in a variety of circumstances without requiring additional purchases. They allow for sharing video within chats, facilitating offline video interviews and improving the experience for live video interviews.
Meanwhile, Traitify launched Traitify Engage last year, a solution focused on the engagement and development of high-volume workforces. The product provides employers with the data and insights needed to support workers with self-directed and personalized advice.
Paradox Chief Product Officer Adam Godson said the acquisition will remove obstacles for hourly candidates trying to find a job quickly, and simplify hiring for managers and high-volume recruiting teams, who often operate under serious time constraints.
“I’ve always subscribed to the idea that there’s never a good time to make a bad hire,” said Godson. “Traitify is playing a key role in helping its clients hire the best candidates for the job, faster, and that’s never been more important than right now in the high-volume hourly segment.”
Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.
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