McHire, a recruiting platform used by many McDonald’s franchise operators, added an integration with assessment provider Sprockets. The integration is designed to help managers identify who’ll perform like their best crew members and reduce bias in the workplace.

This integration combines the speed of McHire, which is built by Paradox, with “the precision of Sprockets,” the companies said. Using artificial intelligence and natural language processing, it predicts an applicant’s likelihood to succeed and stay with a company for the long term

Sprockets CEO AJ Richichi contends the integration will solve many of the challenges that franchisees currently face, such as nearly 150% annual turnover and Covid-related issues. “Sprockets helps managers navigate the changing labor dynamics and make sound hiring decisions,” he said.

Streamline the Hiring Process

Sprockets’ software integrates directly with McHire to streamline the hiring process, allowing general managers to focus on operations rather than talent acquisition. The addition of Sprockets will help franchisees prescreen and hire the right people, Richichi said. The companies claim that a number of McDonald’s franchise operators have already improved retention by using Sprockets.

This McHire integration is a big step for Sprockets as it improves the hiring experience for both applicants and employers. “Aligning ourselves with influential technologies like McHire is validation that we’re making progress in creating a more efficient and equitable hiring process in the hourly workforce,” Richichi said.

Earlier in August, Paradox said it will acquire the mobile-first assessment platform Traitify. At the time, CEO Aaron Matos said the companies shared “[a] passion for recruiting and our philosophy that software should make things simpler, faster and easier, not add more work.”

Traitify was already integrated with Paradox when the deal was done. The companies serve joint clients and work alongside HCM platforms like Workday and iCIMS. The company’s growth took off in 2017, when Traitify launched mobile-first assessments based on the Big Five framework, a model of personality drawn from research by I/O psychologists.

Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.


Please log in to post comments.