A growing number of technology companies are using “digital workers” as the face of their AI and automation efforts. Recently the fintech WorkFusion launched a no-code platform that leverages an organization’s domain expertise to create an AI-based digital workforce. In April, Kelly launched Kelly Fusion, a product suite that can manage data entry tasks and new-hire processes such as background screenings and onboarding procedures. Next month, the startup Artisan will launch its first digital worker, Ava, a “sales representative” that will initially automate the outbound sales cycle. Artisan’s future “workers” include Noah the designer and Liam the marketer.

All of the U.S. jobs on Indeed have skills that can be completed or augmented by generative AI, said the company’s Hiring Lab. However, only 20% of the job board’s postings can be deemed “highly” exposed to the technology, indicating that while AI can learn to do tasks within a specific job, it’s unlikely to fully replace many positions.

The employee experience continues to be impacted by high levels of burnout and fragile psychological safety, according to a study from McLean & Company. The study found the common causes of employee burnout are workload, role clarity and autonomy, supervisor and coworker relationships, rewards and recognition, fairness and equity, and employee and organizational value alignment.

MeasureUp released iTalentUp, a platform designed to help recruiting agencies and HR departments simplify and streamline the technical assessment process for hiring technology workers. With the launch, MeasureUp is moving toward providing insights for businesses rather than individual workers.

More than half of U.S. employers plan to add new permanent positions during the first six months of the year, according to Robert Half. Another 39% anticipate hiring for vacated positions. More than two-thirds (67%) expect to hire contract workers as part of their staffing strategy. However, finding the right talent may not be easy. Some 90% of hiring managers report difficulty finding skilled professionals, and 58% said it takes longer to hire for open roles compared to a year ago.

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.


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