Bullhorn acquired cube19, the provider of analytics and reporting solutions for the Bullhorn platform and a partner in the Bullhorn Marketplace. The company said the combination of cube19’s analytics with Bullhorn’s delivery capabilities will help business leaders pursue growth.

The acquisition indicates Bullhorn is increasingly serious about investing in real-time business intelligence for its customer base.

As Bullhorn sees it, staffing as an industry is undergoing a massive shift toward digitization, accelerating reliance on the technology required by a distributed and frequently remote workforce. In addition, organizations must concern themselves with meeting rising expectations from both clients and talent. Staffing executives are grappling with not only navigating through periods of change and uncertainty, but also with maximizing ROI and improving operations and aligning them with long-term growth strategies.

cube19’s suite of solutions are designed to provide activity-level metrics that help managers at any spot in the organization: recruiters, teams, office or region. cube19 is designed for non-technical users and provides macro-level insight, Bullhorn said. Additionally, cube19’s offerings are purpose-built for staffing agencies using the Bullhorn platform.

Give Executives What They Want

In May, Private Equity Wire described cube19 as having “a track record of rapid growth, strong cash generation and good profitability.” The company had more than 400 customers at the time, and was hiring additions to its team.

Bullhorn said the acquisition addresses a critical need among staffing’s senior leadership. The company’s research shows that executives are looking for real-time business intelligence and reporting that can help them connect financial decisions to operations and delivery. They also want help pointing functions and business units toward improved service levels and growth.

“This joining of our companies feels very right in large part due to the amazing culture that [cube19 founder and CEO Dan McGuire] and his team have built, and how well it aligns with Bullhorn’s focus on creating an incredible customer experience,” said Bullhorn President and COO Matt Fischer

cube19’s executive team will join the Bullhorn leadership team “in key positions.” Terms of the transaction will not be disclosed.

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.


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