PRINCETON, N.J., Feb. 1, 2012 /PRNewswire-USNewswire/ — Educational Testing Service (ETS), the world’s leading measurement and research organization, has established LikeLive, a video interviewing platform, through the acquisition of MyCollegei. LikeLive is a cutting-edge, user-friendly platform created to assist colleges, universities, and corporations in more effectively managing their application process. The platform allows admission officials and corporate recruiters to view candidates more holistically by adding a personal dimension to domestic and international undergraduate, graduate school and career applications.
ETS acquired MyCollegei through its new, wholly owned subsidiary LikeLive LLC. MyCollegei was formed in 2009 in response to the challenges colleges face with training, staffing, consistency, as well as the overwhelming logistics and cost of managing in-house and alumni in-person application interviews. LikeLive’s video interview platform allows subscriber colleges, universities and corporations to invite, view and manage online interview profiles built by their applicants. The service also allows admissions professionals and recruiters to see candidates beyond just their resumes and applications.
In keeping with ETS’s mission to ensure fairness and access to education, the platform enables universities to efficiently consider students from diverse socioeconomic backgrounds, and offers those students a better way to convey their personalities, while at the same time reducing the need for on-campus interviews.
“For colleges, LikeLive’s platform brings consistency to the interview process, helps them holistically evaluate candidates, assesses the student’s communication skills, and provides an additional way to measure the fit between student and school, thereby improving conversion rate,” explains LikeLive President Bill Barnett. “It also is a real resource for college applicants who might not otherwise be able to afford the expense of visiting many college campuses for interviews.”
“This acquisition is a key part of ETS’s commitment to bringing innovation to higher education that involves providing admissions officers with a complete representation of a student’s total set of knowledge, skills and abilities,” says David Payne, Vice President and Chief Operating Officer for ETS’s Higher Education Division. “Our ETS® Personal Potential Index (ETS® PPI) was a big step in this direction, as was the GRE® revised General Test that launched last August.”
By Tim Spagnola
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