Bruce Johnston
Loading...
Content authored by Bruce Johnston
Is LinkedIn Sales Navigator a Waste of Money?
Here is the most popular question I have received in the past ten days: LinkedIn user: “Bruce, where is ‘search’ in the new user interface?” Me: “In Sales Navigator.”LinkedIn user:… Read more
LinkedIn? Never Heard of it. Not an April Fools Joke.
There are people in this world who do not use LinkedIn. This is not an April Fools joke. I have clients that do not know of or ever heard of… Read more
LinkedIn Endorsements Have Become Important. There’s A Lesson Here
Way back when Skills and Endorsements were introduced (yes, they were announced in late September 2012), I did it myself. I wrote about the Facebook-ization of LinkedIn. Endorsements were frivolous…. Read more
LinkedIn Is 277% More Effective Than Everything.
Take social media statistics with a grain of salt. An enormous grain of salt. How many times have you seen someone use the following to support some claim they are making:… Read more
Yo, Sucka: How You Are Getting Played By LinkedIn
LinkedIn had 400 million users, but three-quarters of them log in once a month…or less One of the statistics that jumped out at me in LinkedIn’s 2015 Q3 earnings report… Read more
Group Effort: LinkedIn Group Member Search Returns…sort of.
If the old group member search was a tiger, the new search is a kitty cat. When LinkedIn overhauled the groups function a few months ago, one of the features that… Read more
LinkedIn Groups: Useful Group Features Are Quietly Sunset
From LinkedIn’s Help Center, words that will make any regular LinkedIn user nervous: “We want everyone to get the most out of every visit to LinkedIn Groups. To that end,… Read more
