ZoomInfo has acquired the recruitment marketing and employer branding platform Comparably. The company said the transaction is intended to help customers proactively attract and engage talent.

A destination for employee reviews and salary data, Comparably attracts job seekers looking for information on company cultures and employee insights. The platform also provides employers with SaaS solutions to amplify and enhance their employer brand and recruitment marketing. Comparably offers custom content, search engine optimization and media recognition through the company’s Best Places to Work awards.

“It’s never been so difficult to hire top talent,” observed ZoomInfo CEO Henry Schuck. “By combining Comparably with [ZoomInfo’s] TalentOS, ZoomInfo will evolve how candidates are sourced and hired and will help companies convert more of their talent pipeline.”

Managing Employer Brands

Comparably’s suite of solutions helps companies manage their employer brand and promote their workplace culture on multiple platforms including career sites, social media, search engines and job boards.

ZoomInfo’s acquisition of Comparably adds a key source of company, employee and customer data to its data and intelligence offerings. ZoomInfo plans to use Comparably’s proprietary data to further build TalentOS by improving recruiter search options and providing access to “millions” of candidates and employer brand solutions.

ZoomInfo has evolved its RecruitingOS into TalentOS to better reflect its package of solutions for HR, recruitment and talent management professionals. Since its release in June 2021, TalentOS has been implemented at more than 1,000 organizations,  the company said. TalentOS revenue grew by more than 50% in Q1 2022, compared to Q4 2021.

Financial terms were not disclosed. ZoomInfo said the acquisition is not expected to have a material impact on its 2022 financial results.

Separately, ZoomInfo acquired Dogpatch Advisors, San Francisco-based research and advisory firm. The company focuses on helping customers with their go-to-market sales strategies.


By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.


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