Fountain, which provides an ATS and hiring automation software for the frontline workforce, launched an integration with workforce payments platform Branch. It’s the first integrated payments solution on Fountain’s platform.

During the application process, Fountain users will be able to automatically generate Branch’s digital bank account and debit card. As a result, new hires can be quickly paid after they’ve completed work. The system will also automate payment setup for new and current workers, including both W-2 employees and 1099 contractors.

Workers manage their Branch account and debit card through an iOS or Android app, and can add the debit card to Apple Pay or Google Pay.

In its pitch, Fountain emphasizes the Branch’s ability to pay workers more quickly – thus boosting candidate attraction and employee retention – and improve efficiency on the employer’s back end.

In addition to its earned-wage access (or pay-on-demand) tools, Branch offers a white label solution, one-off payment tools covering items such as tips and mileage, and financial management tools to help workers with financial wellness.

Growing Potential

The payroll space has seen a number of new integrations over the last several months.

Payroll platform Papaya Global and Workforce platform HiBob formed a partnership to integrate an employer’s HR, PTO and compensation information. That, in turn, will allow real-time synchronization of data to will help multinationals consolidate and optimize their HR and payroll processes, the companies said.

Meanwhile, Namely and Velocity Global teamed up to offer global payroll support capabilities through Namely’s partner program. The integration will allow clients to access workforce data through a single sign-on and see all of their supported employees in a single view.

Though gathering steam, the idea of on-demand pay is still relatively new, observed Nico Simko, founder and CEO of Clair, an EWA solution provider. “I think there’s 80 million people in the U.S. that if it was available, they would probably use it in some [way],” he said in an interview on the HCM Technology Report’s PeopleTech. “I don’t think that there’s any restrictions in terms of market size here.”

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.


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