What the Hell is Derivative Content?

Today, William Tincup & Ryan Leary discuss the meaning of derivative content and how to utilize this for more effective marketing.

In essence, “There’s a much longer tale to what we publish.”  – William Tincup.  This is a concept that’s been around for a while, but people may not know how to utilize this in everyday marketing.

William and Ryan walk you through how to really stretch and build on your content, why it may not be as easy as it sounds but completely doable, and why it’s probably necessary to your strategy.


Enjoy the podcast?

Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.

Playing time: 10 minutes

The RecruitingDaily Podcast

William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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