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What is a Whitepaper?

Today’s conversation with William Tincup and Ryan Leary: We’re doing some hot takes on Whitepapers.

What makes a good whitepaper? First, the shorter the better. The more factual, the better.

People need to be able to use them to make better data-driven decisions.

Whitepapers used to be scientific. Then, the recruiting industry stole the idea and they have morphed into more of an opinion piece. We use them as marketing editorials, loosely disguised as informational.

They need to be based on research and tell people things they don’t know or help them validate things they do know.

Press play for the conversation.

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Enjoy the podcast?

Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.

Listening time: 4 minutes

 

The RecruitingDaily Podcast

Authors
William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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