In this episode, Ryan Leary and Brian Fink rap with Lara Oettinger (pronounced Ott-Inger), the Aero Recruitment Marketing Liaison & Talent Sourcer at Lockheed Martin. We break down what companies and recruiters need to consider when building a recruitment marketing program.

  1. Targeted Humanized Recruitment Marketing
  2. Revamping Job Descriptions into Career Advertisements
  3. Making it easier for talent to connect to opportunities through transparency


What are 5 things that companies need to consider in 2021 when building a recruitment marketing plan?

  1. Transparency (being honest and open). It doesn’t need to be good, bad, indifferent.
  2. Empathy and compassion
  3. Prioritizing talent matching
  4. Building talent trust
  5. Employer and People brand


Resources Mentioned in this episode:

  1. Canva
  2. Filmora
  3. LinkedIn Free Profile options to establish a strong marketing program

Sourcing School Podcast

Brian Fink

As a Talent Acquisition Partner at McAfee, Brian Fink enjoys bringing people together to solve complex problems, build great products, and get things done. In his recent book, Talk Tech to Me, Fink takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter to help you find, engage, and partner with professionals.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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