Stories Incorporated – The Nine Mistakes Companies Make When Telling Their Story with Lauryn Sargent

We have a wonderful show for you today. I have Lauryn here from Stories Incorporated, and we are going to be talking about the nine mistakes companies make when telling their story. Each of the 9 mistakes has something in common, and that is not giving candidates clarity. The first is not focusing on the employee storyteller. For the other 8, you’ll have to tune in.

First, let’s introduce Lauryn and her company.


Lauryn is a cofounder at Stories Inc., a recruitment marketing content agency that’s been fortunate enough to work with some of the world’s most admired employer brands. Stories Incorporated is celebrated for uncovering compelling employee stories that communicate culture and creating content libraries optimized for every candidate-facing channel. Prior to starting Stories, Lauryn was an agency recruiter and corporate talent acquisition manager.

GEM Recruiting AI



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William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.


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