Seed Recruiting & Omni-Channel Marketing
We’re back with another episode of Sourcing School. Last week, our topic was how the best recruiters are entrepreneurial. If you missed it, check it out here. What are we talking about this week? Seeding candidate experiences, candidate workflows, and overcoming the gap that you’re having when you’re talking to a candidate. Also, Multi-channel vs Omni-channel marketing. What’s the difference?
Multi-channel: The brand is at the center of the message. In this case, the same message is broadcast over all channels.
Omni-channel: The customer is at the center of the strategy. It’s centered around consumer behavior and the message will adapt based on the consumer’s history and the platform they are on.
Tune in now for the conversation!
How does this relate to recruiting? Tune in and let us know what you think.
As a Senior Technical Recruiter with RentPath, Brian Fink focuses on driving talent towards opportunity. Eager to help stretch the professional capabilities of everyone he works with, he's helping startups, and enterprises transform their IT, Recruiting, Big Data, Product, and Executive Leadership teams. An active keynote speaker and commentator, Fink, thrives on discovery and building a better recruiting mousetrap.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.