Marketing Automation in Recruitment: Toodaloo to the CRM

In today’s episode, we rock out with two of the industry’s best-known names in Recruitment Marketing: Adam Gordon from and Marvin Smith, the legend of legends and the industry’s “most approachable human” (a quote from Fink.)

From marketing automation campaigns to managing experience, messaging, and empathy, we cover it all in just about 15 minutes’ time.


In this episode we cover:

  1. The black hole of compliance.
  2. Messaging, communication, and pipelining.
  3. Experience.
  4. Intelligence.
  5. Structure and Building for the future.


& “Taking pics of birds” – doesn’t mean the same thing in the US as it does in Scotland.


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Sourcing School Podcast

Brian Fink

Brian Fink is currently a Senior Talent Acquisition Partner at McAfee. With 10+ years of specialized recruiting experience, Brian specializes in recruitment tooling, building Boolean strings, natural language search, and raw sourcing. He believes and advocates that you are never done learning, regardless of where you are in your career.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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