Marketing Automation in Recruitment: Toodaloo to the CRM

In today’s episode, we rock out with two of the industry’s best-known names in Recruitment Marketing: Adam Gordon from and Marvin Smith, the legend of legends and the industry’s “most approachable human” (a quote from Fink.)

From marketing automation campaigns to managing experience, messaging, and empathy, we cover it all in just about 15 minutes’ time.


In this episode we cover:

  1. The black hole of compliance.
  2. Messaging, communication, and pipelining.
  3. Experience.
  4. Intelligence.
  5. Structure and Building for the future.


& “Taking pics of birds” – doesn’t mean the same thing in the US as it does in Scotland.


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Sourcing School Podcast

Brian Fink

As a Senior Technical Recruiter with RentPath, Brian Fink focuses on driving talent towards opportunity. Eager to help stretch the professional capabilities of everyone he works with, he's helping startups, and enterprises transform their IT, Recruiting, Big Data, Product, and Executive Leadership teams. An active keynote speaker and commentator, Fink, thrives on discovery and building a better recruiting mousetrap.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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