Marketing Automation in Recruitment: Toodaloo to the CRM

In today’s episode, we rock out with two of the industry’s best-known names in Recruitment Marketing: Adam Gordon from and Marvin Smith, the legend of legends and the industry’s “most approachable human” (a quote from Fink.)

From marketing automation campaigns to managing experience, messaging, and empathy, we cover it all in just about 15 minutes’ time.


In this episode we cover:

  1. The black hole of compliance.
  2. Messaging, communication, and pipelining.
  3. Experience.
  4. Intelligence.
  5. Structure and Building for the future.


GEM Recruiting AI

& “Taking pics of birds” – doesn’t mean the same thing in the US as it does in Scotland.


Enjoy the Podcast?

Check out episodes you might have missed right here on RecruitingDaily.

Sourcing School Podcast

Brian Fink

As a Talent Acquisition Partner at McAfee, Brian Fink enjoys bringing people together to solve complex problems, build great products, and get things done. In his recent book, Talk Tech to Me, Fink takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter to help you find, engage, and partner with professionals.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


Please log in to post comments.