How to Hack PR (this is ridiculous)
Today we’re talking about how to hack PR to drive a ridiculous amount of free candidates. Last week, we talked about 5 ways you can combat email fatigue. If you missed it, check it out now!
Don’t Hire a PR Firm
First thing, don’t hire a PR firm. They don’t have experts in your field, and they can’t write or talk as deeply as you can. You have to create your own content.
Here’s a top-down approach, whether it’s corporate or agency:
Let’s say you’re recruiting for hospitality managers. Rather than having a PR firm, find someone in the organization that represents that particular job family and allow them to be a voice for the company. Hire people that can be ambassadors of your brand.
Create your own content. Create your own PR and press. Quick and simple.
To hear the conversation, tune in now! Let us know what you think.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.
Brian Fink is currently a Senior Talent Acquisition Partner at McAfee. With 10+ years of specialized recruiting experience, Brian specializes in recruitment tooling, building Boolean strings, natural language search, and raw sourcing. He believes and advocates that you are never done learning, regardless of where you are in your career.