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How to Co-Market with Partners: Half the Risk, Double the Upside

How do you recommend companies co-market with partners? Generally speaking, partnerships take a while to work out the details. It doesn’t happen overnight. Then you do your press release, your website blurb, and then what? You can’t stop there or you’ve dropped the ball.

The possibilities for collaboration are endless. You have the power of two marketing budgets to share the cost. You each now have access to the other brand’s audience.

*Disclaimer* this is not legal advice. We are not lawyers (and do not play them on TV).

In this episode, Ryan and William discuss the steps you should take once a partnership has been established. Tune in for the conversation.


3 key things to do once you’ve established a partnership:

  1. Talk. Get everyone together.
  2. Do something small. Don’t create a 15 point plan right off the bat. Start with one thing.
  3. Plan something fun and bold. Do an event together.


GEM Recruiting AI

Enjoy the podcast?

Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.

Playing time: 10 minutes




The RecruitingDaily Podcast

William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.

Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.


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