Use Video to Boost Email Open Rates: RecruitingLive w/ Mark Lundgren

Click. Delete. Click. Delete.

If you have an email account, you know this routine all too well. Radicati Group did a study in February 2017 and found that by one estimate, the number of email users worldwide was 3.7 billion and the amount of emails sent per day (in 2017) to be about 269 billion.

And, 205 billion email messages per day means almost 2.4 million emails are sent every second and some 74 trillion — yes, that’s trillion — emails are sent per year.

That’s a lot of email. The sad news is that many candidates are not even opening your email.

According to Experian’s benchmark report, across all industries, the average open rate for the second quarter of 2016 was 25 percent.This is not going to stop people from sending email, and of course, some is better than none.

Using Video

On the bright side, you can make your emails better. Have you ever thought about adding video to your emails?Jeff Bullas offered these email with video stats:

• The word “video” in subject line increases open rate by 19 percent (source)
• A video inside email increases click-through rate by 60 percent (source)
• Video can increase web conversion rates by 100 percent (lots of examples here)

Need more proof? ClearFit, a company that uses AI to find top candidates, was able to show that emails with a direct, obvious video call-to-action had a 53 percent higher click-to-open rate on average over those that had no obvious mention of video.

They were also able to segment their list based on who had watched more than 50 percent of their video and follow up directly with these highly engaged leads.

It all looks great on paper, but personally, I’m not convinced. So, I am bringing in the big dogs to help us out.

This week on RecruitingLive, Mark Lundgren will be joining us. Mark is a Senior Recruiter for Anaplan, an international speaker, and all around great guy. He is going to explain why we should be using video rather than just email when reaching out to candidates as well as answering your questions on the topic.

Please, register now to join us!

Guest

Jackye Clayton|Mark Lundgren

Editor|Recruiter RecruitingDaily|Anaplan

#TechAdvisor *RT Queen of the #Recruit-osphere and #HRTech *Unapologetic #NASCAR fan|Recruiter, Candidate Market Researcher and business owner @viderers working with companies globally to identify and hire people.

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Authors

Jackye Clayton

Jackye Clayton, with acclaimed expertise in diversity and inclusion, recruitment technology and a global network of non-profit, human resource and recruiting professionals, Jackye Clayton is a servant leader, uniquely inspirational speaker, and a revered thought leader. Jackye was named one of the 9 Powerful Women in Business You Should Know by SDHR Consulting, one of the 15 Women in HR Tech to Follow in 2019 by VidCruiter, 2019 Top 100 list of Human Resources Influencers by Human Resource Executive Magazine and one of the Top Recruitment Thought Leaders that you must follow in 2019 by interviewMocha Magazine. Currently, Jackye is the Diversity, Equity, and Inclusion Strategist at SeekOut. You can find her on Twitter @jackyeclayton and LinkedIn https://www.linkedin.com/in/jackyeclayton