Landing Pages That Actually Work
Do you have seven minutes? Great. Let’s talk about landing pages. Why do we use them, and do they actually work?
They do, but you want to make sure they are done properly.
You have less than 15 seconds to capture someone’s attention when they visit your website. That’s not a lot of time.
The first thing you want to do with a site visitor is to make sure you orient the visitor and then get to that offer that makes their life better.
So whatever your offer is, get them as quickly as you can to the thing that will spark interest.
Want to learn more?
Tune in to this episode of RecruitingLive, where Ryan Leary joins in to discuss the elements that any landing page should contain if you want good results.
William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.