Film School for Recruiters
In this episode, Ryan Leary & William Tincup discuss Film School for Recruiters: video, visual storytelling, and best practices for recruiters utilizing the camera.
As William says, “First of all, it’s consumption.”
The production value isn’t necessarily about quality. What? That’s exactly right. People want real, so the most important thing is to get it out and make it matter – i.e., fill jobs.
To the point: candidates are moving faster than your job ads; they won’t make it past the second paragraph. “Your customer’s customer is more video oriented than they were last year, and it’s just going more that way.”
Hence why you should listen to this episode…and take notes!
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Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.
Playing time: 13 minutes
William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.