Activating Customers to Market for You
In this episode, Ryan Leary and William Tincup discuss how to activate your customers to market for you. Practitioners love practitioners. Practitioners don’t love marketers. Why?
When you talk about yourself/your products you can repel people. How can you change the game?
Talk about your customers instead. What problems have they solved? Instead of the sales pitch, talk about their innovation.
For the details, you’ll have to tune in! Don’t miss it!
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Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.
Playing time: 9 minutes
William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.