The gag is simple: One magic wand, one magic wish. What would you do to change the Talent Acquisition landscape to make it better? We were at HR Tech 2022 asking industry leaders about their opinions on this crazy industry and how to improve it.

Guest Taylor Franco of Celanese talks with William Tincup about early talent challenges. Peripheral recruiting is a great way to get your name out there before you engage with these candidates.

This HR Tech 2022 series was hosted and brought to you by our friends and partners at Joveo!

Taylor Franco
University and Diversity Recruiting Celanese Follow

Announcer 1 (00:01):

You’re listening to the Recruiting Daily podcast. We’re recording from HR Tech in Vegas. Thanks to our friends and partners at Jovio, we are talking to some of the best minds in HR and business and digging into the most pressing issues in the workplace. So you don’t have to, Here’s your host, William Tincup.


William Tincup (00:20):

Ladies and gentlemen, this is William Tincup and we are broadcasting live from Jovio’s Booth at HR Tech and Taylor is on with us right now.

Taylor, you have a magic wand and you can change anything about talent sourcing, what would it be?


Taylor Franco (00:38):

Anything? So, I lead early talent for Celanese. Of course, the zero to three years where people don’t have very much experience in the industry that we are in, People are definitely not familiar with the types of business that we do.

So I know that Jim Damico and I have been working a lot on peripheral recruiting, making sure that people are aware of the types of jobs and what type of company that Celanese is before we even push those advertisements out to them and so this is really good because we can target certain schools.

We can target certain campuses and really be able to give them a little bit more information before they go to see us at the career fairs.


William Tincup (01:20):



Taylor Franco (01:20):

Because then they’re “Oh, who is Celanese? Oh, wait a second. I’ve seen a little bit about them.” Right? Kind of in that back of your brain.


William Tincup (01:28):



Taylor Franco (01:28):

So this is something that we’ve been working on and so I feel like we kind of do have a magic wand already that we’re kind of wading ourselves through, which is such a great position to be in, in order to be able to start to put that stuff into play.

And so we’ve been working and kind of tinkering around with this for a little while, but this is something that we’re really going to be able to capitalize on over the next few years.


William Tincup (01:50):

What I love about this is you’re creating kind of an informed buyer.


Taylor Franco (01:54):



William Tincup (01:54):

Right. So when they go to the career fair, either virtual or otherwise they get a messaging from you. It’s not like “I’ve got to Google who is Celanese, what is Celanese, etcetera.” They already kind of have an idea. At least if they can get you in the right category, they have an idea of what you do.


Taylor Franco (02:14):

Yeah, exactly.


William Tincup (02:14):

I love that.


Taylor Franco (02:16):

Exactly and I wish that we could have banners, advertisements, billboards and things at all of those campuses and stuff. So we had to get a little bit more creative on how we’re reaching people.


William Tincup (02:25):

Oh, yeah.


Taylor Franco (02:25):

Which is right on their phones. So we can push advertisements to them and we can give them a little bit more information before they see us in person.


William Tincup (02:33):

Have you thought about or do you think it’s on the roadmap to use technology that they use?

I would say TikTok or something like that? Going there and doing content to meet them where they are?


Taylor Franco (02:46):

Yeah, absolutely. And that’s where we’ve kind of started dipping our toes into that a little bit with the video messaging and things.


William Tincup (02:53):



Taylor Franco (02:53):

And so we can use text campaigns and pushing those types of things out. People that have applied in the past and then kind of texting them, re-engaging with them for new jobs that we have available. Those are obviously really short messages because people have very short attention spans.


William Tincup (03:11):

A hundred percent. It’s a 15 second deal.


Taylor Franco (03:12):

It is. I mean, 30 seconds, 45 seconds is sometimes way too long.


William Tincup (03:14):

Way too long.


Taylor Franco (03:14):



William Tincup (03:15):

Way too long.


Taylor Franco (03:18):

Yeah, so we definitely are going to tap into that a lot more. We’ve been putting videos on our job ads and our job descriptions that are on online.


William Tincup (03:26):

So I was remiss in not asking you to introduce yourself.


Taylor Franco (03:29):

Oh, sure. Yes. Of course we were so excited. We just jumped straight in.


William Tincup (03:33):

You had a wand.


Taylor Franco (03:34):

I know. I mean, this thing is amazing. Yes. So Taylor Franco, I lead university and diversity recruiting at Celanese, working alongside Jim Damico. We’ve been at Celanese for about five years.


William Tincup (03:47):



Taylor Franco (03:48):



William Tincup (03:48):

Thank you so much for coming on to the podcast.


Taylor Franco (03:49):

Thanks for having me.


William Tincup (03:50):



Announcer 2 (03:52):

You’ve been listening to the Recruiting Daily podcast, live at HR Tech, graciously sponsored by Jovio. For all other HR recruiting and sourcing news, check out

The RecruitingDaily Podcast

William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.


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