What’s Going on in Lead Generation
In this episode, William Tincup & Ryan Leary discuss lead generation best practices and how they differ today from just a short time ago.
Lead Generation is essentially creating contacts to nurture through your marketing process who will hopefully convert to clients by willfully consuming your product.
In essence, to create a healthy “list” base of contacts, you have a few things to practice regularly. Of course, the #1 consideration is explicit permission. We’re are going to file this under the “common sense and basic courtesy” best practice.
We also discuss list cleaning, avoiding SPAM, quality messaging, engagement, why you don’t need forms, and the misconception that content consumption will convert to sales. There’s a lot more, but you have to tune into the full podcast to learn more.
Enjoy the podcast?
Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.
Listening time: 16 minutes
The RecruitingDaily Podcast
William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.
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