How to Make a Book for Marketers.
Today’s conversation with William Tincup and Ryan Leary: We’re demystifying the idea that books are hard to create and explaining how to write a book for marketers.
So what’s the book writing catch? Well, it’s actually not difficult, we simply conceptualize that it is. You think, you write, you publish, and you use it to inform others. It’s that simple.
William discusses the purpose and strategy behind his own projects, why he used a picture of poo on the front cover of a book, and more.
There’s a lot more!
Press play for the whole conversation.
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Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.
Listening time: 10 minutes
William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.
Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.