Why Companies Need Employer Brands That Work for Them On Friday Night

In this podcast…

Employer Branding takes center stage as Jason Seiden of Brand Amper interviews J.T. O’Donnell, founder and CEO of CareerHMO, as they discuss the new sophisticated job seeker and the role of employer branding. We define ourselves by how we spend the bulk of our days at the office. When a stranger asks who are you at a party, 90% of the time the next question out of their mouth is, “and what do you do?” Smart companies are thinking about the employer brand as a way to make current employees more attractive to friends and colleagues—find out how in this interview of the industry luminary behind Carrerealism.

Resources mentioned in this podcast are:

Maslow’s Hierarchy of Needs

Identity at Work: Career Crafting

J.T. O’Donnell: Where Are YOU on the Talent Spectrum?

CareerHMO

Heard in this podcast:

Jason Seiden, CEO & Cofounder, Brand AmperJason’s a storyteller. He launched Brand Amper, a brand management platform for recruiting, based on 20 years experience solving leadership and communications challenges for Fortune 500 executives and their employees.
Twitter: @Seiden

J.T. O’Donnell, CEO & Founder, CAREEREALISM and CareerHMO
J.T.  is a career strategist who helps American workers of all ages find greater professional satisfaction. Unlike other advisers, O’Donnell works with both individual clients and corporations, giving her access to emerging workforce trends.
Twitter:@jtodonnell

By Noel Cocca

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.