Today, Ryan asks and William (self-proclaimed industry pain-in-the-ass) explains how to work with members of the press and media publications.

Here’s the thing: being published in the right outlet has the potential to change your life (at most), and give you a resource to share with your market (at least).  Whatever your goal is, there are a few things to remember.

  1. Media are underpaid and understaffed.  You will do the majority of the work.  Do not send a publication unedited, unfinished ideas.
  2. They already have a plan.  You have to work within it.
  3. Your idea has to be bigger than you, your ideas, or your business.

Tune in to listen to the full conversation and gain a deeper understanding of what you need to do to grab a spot in your publication of choice.

 

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Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.

Listening time: 6 minutes


Authors
Ryan Leary

Ryan Leary helps create the processes, ideas and innovation that drives RecruitingDaily. He’s our in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industries top HR Tech and Recruitment brands. He is a veteran to the online community and a partner here at RecruitingDaily.

William Tincup

William is the President & Editor-at-Large of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He's been writing about HR and Recruiting related issues for longer than he cares to disclose. William serves on the Board of Advisors / Board of Directors for 20+ HR technology startups. William is a graduate of the University of Alabama at Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University.