Tag: employer branding

Shutterstock Shudders: Why Stock Art Is Killing Creativity

I’ve been working in design for about 15 years and one of the biggest rises to prominence has undoubtedly been the use of royalty-free...

Like Mike: How To Become A Talent Marketing Superstar

The best recruiters complement their talent acquisition efforts with talent marketing and employer branding initiatives to keep...

Does Video SEO Work For Recruiting And Staffing?

Video has emerged as one of the hottest topics in recruitment marketing, as well as an increasingly ubiquitous feature of every company...

Lost In Translation: Job Advertisements Gone Horribly Wrong

As you can imagine, I share the majority of my working day (and most of my down time) with words. No, that’s not a typo, I do spend most...

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5 Reasons Your Job Ads Aren’t Working and Ways to Fix Them

Do you know why your job ads aren't working? Find out with our partner Glassdoor in this webinar.

Does Glassdoor Really Matter?

It’s amazing to me how many times I’ve been asked, “Does Glassdoor really matter?”  It’s amazing because those same people...

Say Something: The Emotional Impact of Candidate Experience

We think, and talk a lot about, the need to “Say Something” to attract an audience.  Send a message…. push it out....

Sweet Jobs: Making Careers & Culture Meaningful at Mars

Getting the right people in the right job has always been the main goal of corporate HR and recruiting.  But as anyone in talent...

Brands on Fire: Igniting Passionate Conversations

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a...

How To Create A Recruiting Video

Video has become one of the best ways to communicate a company’s culture, especially in a talent recruiting context.  Doing it well can...

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