Tag: content marketing

Blank Space: A Recruitment Marketing Manifesto.

They say the only thing that you can consistently count on at work – and in life – is change. Of course, if your life’s...

How To Make Sure Your Recruiting Content Doesn’t Suck.

Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who...

Content Marketing for Recruiting: 5 Key Tips on How To Write Good.

While there are a lot of great software products out there for the HR and recruiting market, let’s face it. You’ve got a...

The Secret Sauce: Why It’s Time To Shut Up About Social Recruiting.

Can we be honest for a moment? Maybe, as the kids say, “get real?” When you and your talent acquisition team started talking about...

The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.

Like many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train,...

From Pipedream to Pipeline: A Closer Look At Quality of Hire.

The amount of time it takes candidates to go from passive prospects to active applicants has increased significantly since the job market...

Recruiting Content Is A Game Any Employer Can Win.

Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent.   If...

A Post About Nothing.

The goal of recruiting and HR content, or any content, is not to be good – it’s to be read. That’s the same with any corporate...

Mass Marketing For Candidate Attraction

If you’re looking for a series of confused and questioning glances from sourcing and recruiting professionals, tell them...

Everything I Learned About Recruiting, I Learned From Content Marketing

There’s a cottage industry out there of industry analysts, speakers, consultants and bloggers dedicated to the HR and recruiting...

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