Recruitment Marketing
Count On Me: Why Early Engagement Leads To Better Recruiting Results.
We don’t often get the opportunity to expose the workers of the future to their future world of work very often, which is why I must...
Busting the 7 Biggest Employer Branding Myths of All Time.
Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in...
Who’s The Boss: Recruiter or Hiring Manager?
If you’re like most employers today, there’s a good chance that you’re spending a lot of money establishing your...
Lip Service: Do Recruiters Really Care About Diversity and Inclusion?
Diversity is a big deal. And it’s just not our industry, either. Google has around 365 million results for the term, and it’s one of...
Recruiting Is A Game of Constraints. Play It.
I’ve had the chance to talk to quite a few recruitment marketers and talent acquisition leaders over the years, and if there’s...
Can’t Knock The Hustle: Revealing the Unwritten Recruiter Rulebook.
When you’re a recruiter, you’re always only as good as your last placement. You’re constantly sourcing, screening and...
All That Junk: The Diminishing Returns of Recruiting Spam.
If you’ve ever been a recruiter, you’ve probably received that “we need to talk about this req” e-mail. You know...
Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?
Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Even knowing...
War Ready: Why Job Postings on Facebook Are The Beginning of the End for LinkedIn.
Facebook has reportedly thrown the opening salvo in its long anticipated move into the recruiting and hiring vertical, with TechCrunch...
The Seven Dwarfs of Employer Branding Videos
Every marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make...