Recruitment Marketing
Recruiting is Still Marketing: The Innovator’s Dilemma for Talent Acquisition
Recruiting is one of the toughest challenges facing businesses today. Finding the right talent is critical for success, but record-low...
Part 2: Technical Recruiting & Assessments, What’s Working.
Part 1 of this series can be read here. Technical workers such as engineers, programmers, mathematicians, and developers are among the...
The Recruiting Metrics You Need Help On
The gold standard recruiting metrics of the past decade or so have been: Time to hire/time to fill Quality of hire Both make sense:...
What AI can do around Candidate Rediscovery
Quick definition to begin: candidate rediscovery is the process of finding previous applicants — who didn’t get the job they...
How to Reach Passive Candidates Using Facebook Ads: Audience Targeting
Facebook is one of the most powerful digital platforms in the world. With a user population bigger than China, you might say it is a pretty...
The Critical Role Your Marketing Strategy Has in Landing Top Talent
When we think of talent acquisition, we often think about the process of sourcing, interviewing and persuading top candidates to join a...
Becoming a 5 Minute Digital Marketer: Why Saying You Have No Time is BS
Digital marketing is a big topic and can be overwhelming for many recruiters due to the amount of information and choices available. It is...
A Guy Can Dream, Can’t He? Here’s My Ideal Talent Acquisition Process
It occurred to me recently that we look at the recruitment process in pieces and rarely as a whole. I can’t find any articles about...
The Critical First 100 Days of an Employment Branding Program
I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to...
15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding
Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their...
